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My understanding from talking with people close to the company is that they have a process for opening one city. It's a specific number of people in exact positions (15, if I remember correctly)? They go out and clone the exact process/number of people in each new city.

It starts with one person who is responsible for spearheading the operation; that person is supposed to find, hire, and manage the other 14.

It's like Uber is opening up franchises of itself. The model has been nailed, so it's just a matter of cloning/duplicating that model.

I'm not certain on all of the details, but I find it absolutely fascinating.



It actually sounds quite a bit like the "cell group" system that some popular 'megachurches' use.




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