They aren't censoring Mac apps, they are choosing what gets sold in their Mac software store. Same way Best Buy isn't censoring porn by not stocking it on the shelves of their stores. If you are tin-foil-hatting this and thinking soon the Mac App Store will be the only way to get software on the Mac, then guess what, you can use Linux or Windows. If they do something stupid the market will let them know about it by leaving their products. *
Apple is a minority player in computers, there isn't going to be a chilling effect even if they did something as monumentally stupid as only allowing apps installed via their Mac App Store.
* The market is currently validating their stance of no porn on the iOS App Store with quite good sales.
Censorship is censorship even if it's possible to get a thing through some other means. For example, if a library banned books by Mark Twain, yet you could get it from another library or from Amazon, or in another country, most reasonable people would still call that censorship. If all the governments on Earth got together and outlawed Mark Twain, that would be censorship even if in theory you could fly to Mars, and buy/possess/read Mark Twain there.
The danger comes partly in the so-called tyranny of the majority. Just because the majority prefers something over the minority doesn't necessarily mean it's right. Also, just because the iOS App Store has a heavy-handed approach to adult content and yet it's doing well financially, it doesn't mean (1) that it couldn't do even better if it didn't have the heavy-handed approach, and (2) that all markets/channels should adopt the same approach. Those conclusions just do not follow, in my judgment.
Also, while Apple does many smart things, they are not perfect. I would not rule out them doing something you or I might consider as monumentally stupid. They are human. They make mistakes, and they have a different perspective, and their interests are not always aligned with ours.
By your logic then every company that sells any kind of product is engaged in censorship because they don't carry every possible product ever made. Also, I didn't say Apple couldn't do monumentally stupid things, I said if they did they would know about it when it affects their bottom line.
I would be careful applying a term like “censorship” to non-goverment actors like companies. It’s part of their freedom to “censor” – if you like that term – and I think that’s ok as long as they are not a monopoly.
Apple is a minority player in computers, there isn't going to be a chilling effect even if they did something as monumentally stupid as only allowing apps installed via their Mac App Store.
* The market is currently validating their stance of no porn on the iOS App Store with quite good sales.