99% of the advertising I see is for products and services which are already household names. Advertising is not some democratizer which enables the little guy to pay a few bucks and stand on equal footing with the big guy. It's yet another tool which the big players can use to stay big players, and keep new entrants out of the game.

>99% of the advertising I see is for products and services which are already household names.

You know about them, but millions of people don't. Every day people learn new things that they never paid attention to before.