> absolutely crucial for some cultures like the US
I'm interested to hear what you mean by this. What does non-US support look like? I'm from Australia but it seems most companies here adopt US-centric support system which seem to sliiightly hit the mark, but I can't quite put my finger on the difference.
For example you have to tell customers "I will fix this for you" otherwise seem to get uncomfortable and might call your manager to complain that you are not helpful enough. I've seen it happen enough they train support reps yo use that specific phrase.
I'm interested to hear what you mean by this. What does non-US support look like? I'm from Australia but it seems most companies here adopt US-centric support system which seem to sliiightly hit the mark, but I can't quite put my finger on the difference.