>You honestly don't believe that most Apple customers just buy Apple products because of the brand name on the box?
This is a ridiculous stance. It is dismissive and doesn't explain how Apple turned around from being an almost bankrupt company to what it is today.
You ignore how that brand was built. Esp when Apple was on the verge of death in the late 90's. They couldn't rely on their brand at that point, could they? Apple as a powerhouse is a relatively recent phenomenon.
It's like saying Zappos customers are only loyal to Zappos because of their brand, and not their customer service. Their customer service is how they built their brand. Similarly, Apple built their brand on some really great products.
This is a ridiculous stance. It is dismissive and doesn't explain how Apple turned around from being an almost bankrupt company to what it is today.
You ignore how that brand was built. Esp when Apple was on the verge of death in the late 90's. They couldn't rely on their brand at that point, could they? Apple as a powerhouse is a relatively recent phenomenon.
It's like saying Zappos customers are only loyal to Zappos because of their brand, and not their customer service. Their customer service is how they built their brand. Similarly, Apple built their brand on some really great products.