How will we tell if it works? A decrease in anti-vax sentiment and an uptick in vaccine take-up? How will we tell that it was due to YouTube?
What if it doesn’t move the needle at all (pun intended) - does it mean YouTube is much less influential than we (and they, apparently) think? Or that they waited too long and the anti-vax message had already embedded?
What if it doesn’t move the needle at all (pun intended) - does it mean YouTube is much less influential than we (and they, apparently) think? Or that they waited too long and the anti-vax message had already embedded?
It’ll be very interesting to watch.