As I've said before, with all that money being made on the internet, do you think for a second they will allow it to remain free?
News is a commodity. The newspapers, tv stations, and radio stations are all in the advertising business. Coincidentally, so is google, facebook, and twitter. Get the captive audience into their seats, and tell them what to buy. You want to change the world? Make advertising illegal. It's all coercion anyway. Don't we have a right to life without coercion? Think about it.