Sport team season ticket holders getting exclusive digital jerseys to wear? College students getting a code to unlock digital shirt of their alma mater?
Brand affiliation as an identity marker in a virtual space makes sense.
But in the end it will be whoever’s walled garden the metaverse is planted in that makes the real money. 15% of everything.
That’s why fb want this so bad.
Sport team season ticket holders getting exclusive digital jerseys to wear? College students getting a code to unlock digital shirt of their alma mater?
Brand affiliation as an identity marker in a virtual space makes sense.