And what about when all TV is served over the internet? Or when all billboards are controlled over the internet? Or all magazines are displayed on epaper via the internet? 95% of advertising will be done over the internet, and if the author is too short-sighted to see that well then that speaks poorly on him. Of course if he had any insight maybe he'd be building something and not whining about it. He just sounds bitter because he's getting left in the dust.
Did you make it to the end of the post? He is working on a VRM system that supposedly puts the power in the hands of the customer, rather than the vendor.