It occurs to me that instead of being an advertising platform facebook would be better off as a marketplace platform for real goods. e.g. stop competing with google because you don't have intent and start competing with amazon and ebay because listing real products that people can instantly buy would be much more compelling. People don't like ads no matter what their content, everyone does like a bargain/deal on something they're interested in. Facebook knows what we're interested in, it can offer us deals on that stuff directly and it can immediately show off our purchases to all our friends and the deal that we got...