The argument was the browser as gateway to Facebook. So it wouldn't matter if the browser was ultimately doomed. As long as those users became Facebook users and stuck with Facebook even after they upgraded to newer phones/browsers.
AOL, Compuserve, et al hung in for a very long time, even after people begrudgingly ditched their dialup for broadband, solely because they were so comfortable with AOL from that first experience.
Experience suggests it could very well work.
I think the bigger question is whether it would be cost-effective. i.e. to what degree would that be effective in capturing social network market share in those regions, is it the most cost-effective way to capture that share, would it be enough to simply pay Opera to 'partner' with Facebook, etc.
AOL, Compuserve, et al hung in for a very long time, even after people begrudgingly ditched their dialup for broadband, solely because they were so comfortable with AOL from that first experience.
Experience suggests it could very well work.
I think the bigger question is whether it would be cost-effective. i.e. to what degree would that be effective in capturing social network market share in those regions, is it the most cost-effective way to capture that share, would it be enough to simply pay Opera to 'partner' with Facebook, etc.