Does anyone have any other actionable suggestions for reading?
Not necessarily SaaS specific, but some of the foundational works of recent times are the works by Jack Trout, Al Ries, and various co-authors: Positioning, Re-positioning, The 22 Immutable Laws of Marketing, The 22 Immutable Laws of Branding, and Differentiate or Die among others.
Not necessarily SaaS specific, but some of the foundational works of recent times are the works by Jack Trout, Al Ries, and various co-authors: Positioning, Re-positioning, The 22 Immutable Laws of Marketing, The 22 Immutable Laws of Branding, and Differentiate or Die among others.