I didn't know of such an ad till I clicked on that link. If I didn't read the link title, there was no way I'd assume that was an ad by Apple.

The colors, contrast, quality of picture, absence of music/product, the context, the story telling and the tone of the ad were all off compared to previous Apple ads.

Is it an indication that Apple is slipping? From this ad – a resounding 'Yes'.

I can't fathom how an ad of this quality is made/approved by Apple…still have trouble believing it.