The interesting thing is at the Apple keynote they announced Passbook and showed a Starbucks card, the passbook product is lacklustre in comparison. This shows Apple is betting on this and Starbucks would rather go with a solution that fits in with their current message (using your name).
I'd totally forgotten about that demo. So either Apple doesn't have a first-party payment system in the works (I honestly don't blame them, it's hard business) that they've told anyone about, or they do and Starbucks said no thanks.
