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Their greatest strength - social collaboration - is also a potential weakness.

While I like the idea and the mechanic, the initial emphasis on social integration of a spreadsheet makes the assumption that others will be able to A: willing to download the app when invited & B: be able to use it with minimal instruction in a collaborative fashion.

This may be something that many more tech-savvy users will embrace, but despite the simplicity of the UX it does require a mental hurdle to cross in order to utilize it fully. I think many people will certainly overcome that, but the question is how many. Is the market of users large enough for this use case? Of course, I may also be simply reading too much into the video - there will be plenty of other uses for this sort of app.

I think this will become less and less of a problem as the next generation of tech users come of age and embrace technology like this. They're growing up with this sort of functionality and will use it in ways we can't yet anticipate. What Grid certainly has going for it is one of the most solid guesses at that sort of interaction I've seen so far.

Despite my initial misgivings, I definitely want to give it a try.



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