It has happened so many times that an old name with good associations gets auctioned off to the highest bidder. The highest bidder inevitably is the one with the greediest plan to cash in on whatever goodwill is left in the name by utterly betraying it. No one buys an old name to build a good name.
So to me, at this point, it's a counter-signal when yet another entity wraps themselves in the musty pelt of of Atari, Commodore etc. It's a reason to avoid them.
I bet it happens in other areas as well, I only know old computers best for obvious reasons. So maybe there's a broader consumer protection case here to simply ban the transfer of trademarks, or at least put some heavy restrictions on it.
So to me, at this point, it's a counter-signal when yet another entity wraps themselves in the musty pelt of of Atari, Commodore etc. It's a reason to avoid them.
I bet it happens in other areas as well, I only know old computers best for obvious reasons. So maybe there's a broader consumer protection case here to simply ban the transfer of trademarks, or at least put some heavy restrictions on it.