They aren’t as aggressive and focus on the customer experience more than others, 8bn isn’t a lot for a company with their reach.

For example Apple radio is a free product with no ads, Apple TV and Apple Music don’t have an ads supported tier.

You think Apple is a saint, but they have a completely locked down mobile computing/phone platform. Why the trust in them doing what is best for the user?

I didn’t say Apple are a saint

I said as they don’t push ads as much as others, the customer may be better

As ads focused services are designed to keep you there as long as possible rather than delivering what you are actually want quickly

It's still wishful thinking. A better strategy is to not root for one player and vote (with your wallet) for more competition.

Advertising accounts for about 1% to 2% of Apple's total overall revenue, bringing in roughly $8.5 to $12 billion annually.

1-2% is rounding error.

Quippy, but untrue