Apples on stage use cases for their hardware and software makes me wonder if they actually use computers over there, or what a "job" at apple entails.
I am unsure that apple themselves understand why their hardware (top end & bottom end) has been so successful, without this understanding leaning into these use cases isn't really going to be possible.
Obviously they are playing 12d chess. They stopped selling high memory machines, they stopped selling pro machines. They are the king of local Ai compute, definitely not stumbling backwards into a product category they didn't know existed.
With their apple finger right there on the pulse, they are going hard on the VR/AR glasses (following the lead of the visionary CEO of facebook), cars and folding phones. By the end of the year (tm) we 100% will have all the features that were showcased and demonstrated 2 releases ago.
I am unsure that apple themselves understand why their hardware (top end & bottom end) has been so successful, without this understanding leaning into these use cases isn't really going to be possible.