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That's what I thought when I signed up for Pago - an identical service which launced in New Zealand three years ago:

https://www.pago.co.nz/section261.aspx

It was launched by one of the major banks in co-operation with one of the major wireless providers. Still, it never took off. I certainly never found myself using it. I would've thought New Zealand was a prime test market, because we are incredibly reliant on txt messaging down here; around 85% of the population regularly use txt messaging.

I should note that when I say 'identical', it was identical. They have since shifted more toward online payments. It used to be solely for one-to-one payments. In fact one of the use cases on their original marketing website was the ability to 'split a restaurant bill'. Which is similar to the use case from the venmo website.





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