Nah man. Even a half-honest business person will tell you the business incentive for making and funding diversity goals is about expanding the hiring pool.
The fact it overlaps with a popular social goal is just an added bonus for marketing and internal feel-good. Maybe the businesses are true believers in diversity, or maybe they're cold, calculating, and just hiring the true believers to diversify their business.
It's like when Google lobbies the government and their goals happen to overlap with ends an everyday engineer clued into the topic also likes. They're not doing it out of the goodness of their heart. But they'll make the strong principled argument for it.
> The fact it overlaps with a popular social goal is just an added bonus for marketing and internal feel-good.
This gets to the core of the issue: in a late stage capitalistic society, meaningful social change ONLY happens when it is aligned with business incentives.
everyone has access to products the consumption of which threaten the ecological underpinnings of the society in which they live, but generally consume more of these products anyway
The company's mission is to fulfil its purpose that may or may not related to immediate shareholder value. I recommend to read the Flow's author's other book called Good Business: https://www.amazon.co.uk/Good-Business-Leadership-Making-Mea... . He describes quite well what bugged me with the concept of “a business entity is to maximise the profit”.
Nah man. Even a half-honest business person will tell you the business incentive for making and funding diversity goals is about expanding the hiring pool.
The fact it overlaps with a popular social goal is just an added bonus for marketing and internal feel-good. Maybe the businesses are true believers in diversity, or maybe they're cold, calculating, and just hiring the true believers to diversify their business.
It's like when Google lobbies the government and their goals happen to overlap with ends an everyday engineer clued into the topic also likes. They're not doing it out of the goodness of their heart. But they'll make the strong principled argument for it.