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> The fact it overlaps with a popular social goal is just an added bonus for marketing and internal feel-good.

This gets to the core of the issue: in a late stage capitalistic society, meaningful social change ONLY happens when it is aligned with business incentives.



Late stage?


everyone has access to quality goods and services at historically cheap prices, so purchasing decisions are based more on "want" than "need."


everyone has access to products the consumption of which threaten the ecological underpinnings of the society in which they live, but generally consume more of these products anyway




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